The Northern Blog

Every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, like, and comment should all be guided by a plan that is driving toward business goals. It might sound complicated, but if you take the time to create a comprehensive social media strategy, the rest of your social efforts should follow naturally. Everyone can do this if they approach it correctly. To…

  Using copyrighted material As you learned earlier, you generally need to license copyrighted material in order to use it, which often costs money. The exception to this is a rule called Fair Use. Fair Use means you can use copyrighted material without a license only for certain purposes. These include: Commentary Criticism Reporting Teaching For example, you can’t just grab a copyrighted photo and use it on your blog because you think it’s pretty.…

Market Research, or Business Intelligence as it is sometimes called, is a vital weapon in ensuring your new business survives to become a strong profitable entity. It is about anticipating and minimizing risk, understanding your potential customers and so helping to ensure success for your new venture. Don’t skip this important step in the rush to get your product to market. Finding customers is the most difficult part of running a business. So it is…

As ever with rapidly changing technologies, new entrants can leapfrog more established players by leveraging technology. New start-ups these days will set up using Cloud services, which will give them an immediate advantage over established competitors who will have set up with traditional on- premises systems, and have significant investments in business processes. They face costs to migrate to cloud based services. So the new entrant will typically have Cloud based Finance, HR, Security and…

What plans do you have for making extra income this year? Swiss Golden is a fintech company that is redefining our relationship with money and also helps us create more revenue streams. With a Swiss Golden you get paid for shopping and also when someone else shops.  When you invest into the business, The Company (SwissGolden) gives you a Gold Bullion account in UBS Bank Switzerland, Gives you a Gram of Gold that will be…